Email marketing can be defined as digital marketing that uses electronic mail as the marketing communication delivery method. Email marketing can be implemented in a different ways for branding and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers to build trust in a product or company.
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email, most commonly through advertisements, requests for business, or sales. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
Email has become one the effective tool for generating Leads and sales for a business. It has become an effective medium to speak to audience who are actually listening. Email has resulted as a incredibly effective tool to deliver your message to the customers’ recent survey predicts a 54% increase of marketing dollars to email, enforcing email’s marketing potency.Every email you send out should have company information on the bottom, giving potential clients a chance to learn more about your company as well as ‘opt-in’ to get future emails.
Components of email strategy
- Undertake a competitive analysis.
- Answer some key questions about your offerings, audiences, content, mailing schedule, goals, and budget.
- Set quantitative goals for the strategy.
- Set and allocate the budget.
Three types of email marketing:
- Direct email
- Retention email
- Advertising in other people’s emails
How Email marketing is helpful for your sales ?
- It helps you to go in right direction
- Sending email is much cheaper than most other forms of communication
- With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space
- Most of them spend time in email and smart marketers are making full use of this by making use of Email marketing.
- Emails are then created and sent out to specifically target members of your email list
- Time saving; ensure that your email efforts are synchronized according your company’s goal.
- With the help of email marketing software, email marketing is an effective way to not only reach your target markets but also to stay connected with your purchasing base
- Through efficient use of email marketing, you can retain current clients while also targeting new markets
- Helps to plan future and make sure you don’t miss any opportunities.
- Email lets you deliver your message to the people
- Email marketing has proven very successful for those who do it right.