Pay per click

Pay Per Click (PPC):

Pay per click can be termed as online search marketing and pricing process. The advertiser pays the publishers (website) each time a visitor clicks on the advertiser ad; as the Google charge for each and every click on the ads.Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis. Pay per click marketing revolves around keywords. Keyword research, grouping, and Pay Per Click Company in Bangalore is the key to creating winning AdWords campaigns, and search engines reward advertisers who can use effective keywords to create well organized, intelligently targeted pay-per-click campaigns.

How Pay per click works?

With pay per click marketing you buy search engine traffic based on relevant keywords bought in an auction model. You pay for every click so targeting is important. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. When a web user types a search query into the field of a search engine that matches the advertiser’s keyword list or visits a web page with content that correlates to the keywords or phrases chosen by the advertiser, the PPC ad may be displayed on the page. Pay per click marketing may provide a quick cheap alternative to investing in a full service SEO program.

Why Pay per click is important

  • Pay per click can grow Your Customer Base
  • PPC has Lower Costs
  • PPC advertising is fast & of Higher Quality Score
  • Improved Traffic Quality & Productivity
  • PPC advertising is also swift
  • PPC has Greater Value & More Relevance


  • PPC Keywords
  • Ad copy testing and optimization
  • Bidding approaches and suggestions.
  • PPC AD Writing
  • Landing Page Optimization
  • Campaign Tracking
  • Campaign Tracking Report
  • Select Geographical location as per client requirements.

PPC plays an important role in promoting online business. PPC has brought a revolution in Online Advertising Sector, It has been proved as one of the most reliable means of online advertising where one gets extra services on clicking ads. PPC requires depth knowledge and understanding of Online Business and Zest Studio has skilled and professional workforce that can transform complex problems into simple solutions.